SEO (Search Engine Optimization) is all about common sense and simplicity. The purpose of SEO is to make a website as search engine friendly as possible. It’s really not that difficult. SEO doesn’t require any specialized knowledge of algorithms, programming or taxonomy but it does require a basic understanding of how search engine works.
One of the most effective ways to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
– WikiPedia

SEO (Search Engine Optimization) is

  1. SEO is a subset of search engine marketing.
  2. SEO is the art of ranking in the search engines.

How Search Engine Works?

Search engines perform a number of activities in order to provide search results – crawling, indexing, processing, calculating relevancy, and retrieving.

1. Crawling

It is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Google bot, as is the case with Google).

2. Indexing

It is the procedure of creating index for all the fetched websites and placing them into a database.

3. Processing

When user performs a search query, search engine processes it means compares the search string in the search request with the indexed pages in the database.

4. Relevancy

Search engine determines the relevance of each of the websites in its index to the search sequence.

5. Retrieving

Search engines fetch the best matched pages related to search query and display them as SERP (Search Engine Result Pages).

What is SEO Copy-writing?

SEO Copy-writing is the technique of writing the text on a web page in such a way that it reads well by the page viewer (surfer) , and also targets specific search terms, so that the site ranks well for those terms.