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Things to consider before setting up a website

Building a website for the first time? Here are few things which every website owner should consider.

Purpose of a website

Is the purpose of your site to inform people that your business exists and encourage them to get in touch? Is it to sell your products online? Or want to showcase your creative work? Having a clear focus will help you as well as your visitors.

Research

Have a look at other websites in your field. Look out about their layout, design and functionality.

Choose your domain name wisely

It’s not easy to change it at a later date. So choose it wisely. Choose reliable hosting.

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Know your target audience

This is the very first step in a website building  is to know your target audience so that you can tailor your design accordingly

Think on layout or flow of website

Same as Step No #2. Do research. Spend some time visiting websites of your competitors to decide the layout you want to go for. Accordingly plan page design  and content for your website with web designer.

Get Logo Designed for your brand

Your logo is a visual cornerstone of a company’s brand. Your company’s identity is visually expressed through its logo, which is one of the main things that makes your business memorable.

Get images and content ready

Good website is all about images and content (Along Good Design). Choose images which will represent the purpose of website effectively.

Don’t write in with long, lengthy paragraphs. Keep your content relevant and concise to hold your visitors’ attention. Content will help make your brand stand out of the crowd.

Set a deadline

Set deadline with designer and developer otherwise you will end up with endless work. The reason that it is important to set and meet deadlines is so that the recipient receives the quality standard . It also makes it easier for designer and developer to go over your work and check to see if it reaches the quality standard. Meeting deadlines ensures reliability and respect for anyone.

Scalability & Maintenance

This is especially important for sites on a budget.  Make sure your site is built with growth in mind.  The design should allow for additional pages as needed.

Search Engine Optimization

Best solution to search engine ranking is to  simply keep your site updated.  The more updates you do, and the more valuable the information your site has on it, the higher your site will rise in search rankings.

Why do businesses need a website?

Having a website is like opening a door and inviting potential customers into your business.
So…Why does YOUR business need a website?

  • Website advertises your business 24x7x365. Even if you are not at work, your website is.
  • Most effective way of advertising
  • Expands your reach
  • Far Cheaper and Much More Flexible Than Print Advertising
  • Improves credibility of business
  • Improves business’s visibility, accessibility..
  • Help businesses to establish reputation.

One of the most unexpected things when you look at small businesses is how many of them don’t have a website. In this age of internet, website has become an essential component of every industry. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and search products and companies before they make a purchase, so it is must to have a website for your business.

Undoubtedly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive.  In truth a website can be built for very little money. Remember you don’t need giant thousands of page website for your business, just a simple site that tells people about your company and your products will be more than enough.